Technology
AU Optimizations Drive +55% Higher Purchase Intent for a Consumer Tech Giant
Goal
- Identify whether optimizing towards AU or viewability drives higher Purchase Intent
Approach
- Activate Adelaide pixel-based analytics to measure media placement quality
- Conduct A/B test by splitting media into two groups: one optimized towards AU and another to viewability
- Compare each treatment’s impact on incremental outcomes — in this case, Purchase Intent
Brand Lift Results
+55.1% Higher Purchase Intent
Head to head against viewability, AU-optimized media tracks double-digit increases in brand lift.
Optimization Results
+30% Increase in Avg. AU
AU provides a clear optimization KPI that strongly correlates to increased brand outcomes.