AU Optimizations Drive +55% Higher Purchase Intent for a Consumer Tech Giant


  • Identify whether optimizing towards AU or viewability drives higher Purchase Intent


  • Activate Adelaide pixel-based analytics to measure media placement quality
  • Conduct A/B test by splitting media into two groups: one optimized towards AU and another to viewability
  • Compare each treatment’s impact on incremental outcomes — in this case, Purchase Intent

Brand Lift Results

+55.1% Higher Purchase Intent

Head to head against viewability, AU-optimized media tracks double-digit increases in brand lift.

Optimization Results

+30% Increase in Avg. AU

AU provides a clear optimization KPI that strongly correlates to increased brand outcomes.

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