Telecommunications
High-AU Programmatic Media Drives Increased Conversion and Site Visit Rates for a Leading Telecom Brand
Goal
- Leverage Adelaide’s AU to secure high-AU media within DSP platform
- Prove that investing in higher-quality programmatic inventory leads to incremental lift in mid-and lower-funnel KPIs for Mediahub telecommunications client
Approach
- Activate Adelaide analytics within DSP to measure AU across display inventory (500M+ impressions) and prove correlation between AU and advertiser’s KPIs
- Identify opportunities to drive increased Site Visits, Unique Visitors, and Conversions by shifting programmatic spend from low- to higher-AU media
- Conduct mid-flight optimizations, monitor delivery, and determine impact on business outcomes
Partners
Lower-Funnel Lift
Compared to Business as Usual optimizations, AU-optimized media drove nearly 43% lift in lower-funnel KPIs
Increased Site Visits
Reallocating programmatic Budget to higher-AU media increased site visit rate and unique visitor rate by +12%.
“Activating AU programmatically helps identify opportunities to reduce waste and drive greater impact. Working with Adelaide, we’ve proven that AU outperforms standard optimization tactics and offers deeper insight into programmatic inventory quality.
We look forward to building on our success by incorporating AU into additional channels and exploring new ways to buy high-AU media more efficiently within preferred DSP partners.”
Daniel Thomann
VP, Group Media Director Mediahub Worldwide
How to Buy Higher Quality Media Programmatically
