Back to all news

WARC: Using Attention Metrics to Regulate the Media Marketplace

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Marc and Karl lay out the evidence supporting attention metrics as a proxy for brand outcomes that are much slower and more expensive to measure. Here’s what WARC had to say:

“Marketers who utilize attention metrics to purchase undervalued media are doing a service to their own brands through more efficient outcomes and to the market by creating incentives for quality.”



If you’re a subscriber, you can read the article here, or download the guide PDF.

Previous Blog Post

You’re reading the latest blog post.

Next Blog Post

You’re reading the most ancient post.