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More Attention Than…

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Adelaide helps advertisers answer these questions—well, maybe not exactly these questions. Still, we help the world’s top brands understand true media quality and value using our attention-based, omnichannel metric, AU.

AU uncovers valuable optimization opportunities to reduce waste and drive better results—and, yes, capture more attention.

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Adelaide and ADYOULIKE Partner to Launch High-Attention Auction Packages
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Adlook and Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics
A First-of-its-kind Partnership in the Local Media Market: Xaxis Romania, in Collaboration with Adelaide, Offers Attention Measurement Services for Renowned Brands
ANA Webinar Recap: Mediahub & Adelaide  Reveal the Impacts of High-Quality Media on Conversions and Carbon Emissions
Adelaide Partners with Magnite, PubMatic, TRUSTX, Sovrn, Xandr, Google Display & Video 360, and Other Supply-side Partners to Launch the Industry’s First High Attention Marketplaces Worldwide
Industry Experts Unpack the Future of Digital Advertising with “Next in Marketing”
Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation
Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire & ex-Oracle Lead Ed Bristow
Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying
Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages
Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner
Adelaide Welcomes Former Foursquare Executive John Wadsworth-Drake as Vice President of Sales, West and Central
Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities
The Attention Dimension: Higher Quality Media, More Attention, Lower Cost: How to Get There
The ANA Half-Day Attention Metrics Conference Recap
Reducing Emissions with Attention Metrics: Early Results From Scope3 & Adelaide
The Attention Dimension: How the NBA Uses Attention Metrics to Reimagine Cross-channel Planning & Buying
The Attention Dimension: Why SSPs See Value in Attention Metrics
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The Legacy of a Measurement Business is the Incentives it Creates
Adelaide & MediaCom Win Big at IAB Euro MIXX and Festival of Media Global Awards
Adelaide and Mediahub Launch First-ever Media Attentiveness Training Program
The “Attentive Audience Paradox”
Are You Getting a Fair Deal on Your Media Investment?
The Attention Pathway & How to Measure It
Don’t Wait for Perfection When It Comes to Using an Attention Currency
With a Little Help From AU, Coca-Cola And ŠKODA Switzerland vie for Best Crossmedia Campaign of 2021
All About the Outcomes: Proof that High-quality, High-AU Media Drives Better Results From Site Visits to Conversions
Quarterly Measurement Update
In-Flight Optimization Just Got Better By Combining Attention Metrics with Real-Time Sales Lift
More Attention Than…
The Year in Attention 2021: Correlations Preview
3 Signs Your Currency is Broken
Attention Metrics Take Root
WARC: There Are No Outcomes Without Attention
2020: The Year in Attention Infographic
Adelaide Adds Facebook, Instagram, and YouTube to AU Measurement Suite
WARC: Using Attention Metrics to Regulate the Media Marketplace
May Client of the Month: Clair Bergam
March Client of the Month: Meredith Lasner
Adelaide Insights: Attention Unit & Brand Impact Correlations
February Client of the Month: Rebecca Averback
End-of-Year Insights: Highlights from Adelaide's Inaugural Year
January Client of the Month: Yuting Zhang
Client of the Month: Scott Konopasek at Noble People
Takeaways from Quality Metrics: Beyond Viewability
Changing the Game: What Advertising Can Learn from Baseball
AU Predicts Tune-in on Display, OLV—and Now CTV
Adelaide at the ARF’s AUDIENCExSCIENCE 2021
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