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Adelaide at the ARF’s AUDIENCExSCIENCE 2021

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The Advertising Research Foundation's annual AUDIENCExSCIENCE conference gathers some of the best and brightest in media and media measurement every September, and we were excited to be a part of this year's virtual event.

Adelaide Co-founder and CEO Marc Guildimann shared valuable insights in “Welcome to the Attention Dimension: The Fundamentals of Attention Metrics for Media.” Watch his presentation above to learn how and why attention is an outcome, how misaligned incentives can threaten the use of any metric, and how Adelaide and other industry leaders are using attention metrics as a bold new media currency.

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