2020: The Year in Attention Infographic

Rather than ramble on about a year like no other, here’s an infographic. It features insights we’ve gleaned from a year spent measuring media quality across display, video, and walled garden placements.
Here's to IRL in 2021!

Adelaide measures media quality, consolidating dozens of variables into a single consistent metric—the AU.

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Who’s Auditing the Metrics? MediaSense Just Did—and AU Passed
AU Ecosystem Hits the Ground Running With Cross-Market Support and a Five-Stop Roadshow
Announcing AU Ecosystem for Publishers
NewFronts, New Signals: Google Announces AU-Powered Custom Bidding in DV360
PHD’s Malcolm Devoy on the Power of Adelaide’s AU for Effective Planning
The Evolution of Gaze Detection: How Adelaide Is Raising the Standard
Adelaide’s Upgraded Dashboard Delivers More Control, Efficiency, & Transparency
Adelaide Launches 2025 Outcomes Guide: Collection of Case Studies Demonstrates Average 41% Upper-Funnel and 55% Lower-Funnel Lift From Attention Metrics
PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting
Highlights From Adelaide’s The Business of Attention: The Future of Media Quality Metrics
Adelaide Wins Big at 2024 AdExchanger Awards
Brands Achieve Significant Gains in Media Quality and Performance with Adelaide’s Attention Pre-Bid Segments
Sightly Partners With Adelaide To Enhance Attention-Based Media Quality Measurement on YouTube
Adelaide Grabs Attention With $1.4M Funding and Industry Praise
Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita
Adelaide Secures $1.4 Million Seed Expansion Led By AperiamVentures to Advance Attention Measurement & Activation
Achieve Precision in Media Planning: The Benefits of Flight Control
Nerd on the Street: Unpacking the Cannes Lions Buzz
Adelaide Strengthens Team with Claire Browne as New Head of Research
Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners
Adelaide Expands AU University With Two New Courses Focused on Pitching and Privacy
Breaking Ground: Adelaide & Kantar Forge Game-Changing Partnership to Connect Attention Metrics with LIFT and LIFT+ Solutions
Adelaide Adds Digital Media Expert and Pushly CEO Brendan Ripp to Strategic Advisory Board
IPG Mediabrands Partnership With Adelaide Activates New Era in Media Quality Management
Deciphering the 5 Types of Duration in Advertising
Adelaide Announces AFP, Adelaide for Publishers, Including Free Attention Audits. The New York Times Joins As Launch Client.
Webinar Recap: Inside Flight Control—Adelaide’s Breakthrough Planning Tool
EMARKETER Selects Adelaide As the First Attention Measurement Company to Enrich Its Platform With Attention Metrics
Adelaide Expands Attention Leaderboard to Spotlight CTV’s Top Streaming Platforms
Adelaide Partners With Holding Companies & Programmatic Platforms to Launch Flight Control, a Revolutionary Pre-Planning Tool
Long-Time Media Research Veteran Josh Chasin Joins Adelaide’s Esteemed Board of Advisors
MobileFuse Partners with Adelaide on Comprehensive Network Audit, Offers High-AU Mobile and CTV Marketplace to Customers
Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP, Demonstrating Full-Funnel Outcomes for Haleon & Publicis
Adelaide Partners With Unwind Media To Enhance Media Quality Standards
Attention Metrics in The Trade Desk: Notes From the Field
Adelaide Unveils 2024 Outcomes Guide
Magellan AI and Adelaide Partner to Boost Podcast Advertising Effectiveness with Advanced Attention Measurement
Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights
Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors
Adelaide Releases Attention Leaderboard Showcasing Excellence in Media Quality
How We Use Data at Adelaide
Adelaide Launches Free Training and Certification Program: AU University
Spotlight on Innovation: Highlights from Adelaide’s AU Connection Summit
Bid to Win: How to Unlock the Power of Custom Bidding with Attention Metrics
Debunking DBAMs: Why Advertisers Should Focus on the Probability of Attention Over Duration
The Future of Performance Marketing: Attention-Driven Strategies in a Post-Cookie World
Event Recap: Adelaide’s Attention Metrics Conference With the ANA
How Attention Metrics Can Put Media & the Marketplace Back in the Fast Lane
The Price of Attention: Unpacking the Economics of Media Quality
Adelaide Launches New ‘Center of Attention’ Webinar Series
TripleLift Partners with Adelaide Launching First-Ever Attention-Based Buying Guarantee for CTV
A Risk Model For Media
Teads and Adelaide Partner To Launch High-Attention Omnichannel Private Marketplaces
Visa Collaborates With Adelaide to Increase Media Quality Transparency & Enhance Brand Impact on the Debit Awareness Campaign in Germany
Equativ Partners With Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization Suite
High-AU, Low Emissions PMPs Now Available in Microsoft Advertising
Want Better Programmatic Performance? New Magna Study Reveals “The Attention Advantage”
From Views to Value: A Strategic Shift for Forward-Thinking Publishers
Adelaide Unveils Cutting-Edge Solutions for Streamlined Attention Measurement and Activation with Adobe
Havas Media Network Partners With Adelaide in North America to Build Industry-first- Meaningful Ad Unit (MAU)
National CineMedia Announces Collaboration with Adelaide to Bring Cinema Attention Metrics to Campaign Planning and Optimization
Outbrain Launches “Onyx” – a New Branding Platform Built to Maximize Attention
Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide
Adelaide and ADYOULIKE Partner to Launch High-Attention Auction Packages
Drive Better Business and Environmental Outcomes with New High Attention, Low-Emissions PMPs
Ensure the Highest-Quality CTV Inventory—and Better Business Outcomes—with High-Attention PMPs for CTV
Adlook and Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics
A First-of-its-kind Partnership in the Local Media Market: Xaxis Romania, in Collaboration with Adelaide, Offers Attention Measurement Services for Renowned Brands
ANA Webinar Recap: Mediahub & Adelaide  Reveal the Impacts of High-Quality Media on Conversions and Carbon Emissions
Adelaide Partners with Magnite, PubMatic, TRUSTX, Sovrn, Xandr, Google Display & Video 360, and Other Supply-side Partners to Launch the Industry’s First High Attention Marketplaces Worldwide
Industry Experts Unpack the Future of Digital Advertising with “Next in Marketing”
Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation
Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire & ex-Oracle Lead Ed Bristow
Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying
Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages
Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner
Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities
The Attention Dimension: Higher Quality Media, More Attention, Lower Cost: How to Get There
The ANA Half-Day Attention Metrics Conference Recap
DISQO Selected to Enhance Adelaide’s Attention Metric, Enabling Brands to More Accurately Measure and Predict Media’s Impact on Lower-funnel Outcomes
Reducing Emissions with Attention Metrics: Early Results From Scope3 & Adelaide
Teads Launches Ambitious Attention Program at Cannes Lions to Advance Omnichannel Attention Measurement Combining Creative and Media
Fitzco & Adelaide Announce Strategic Partnership and Launch Cross-channel Attention Measurement for Southern Company
Adelaide and Viant Launch Industry-first Solution Allowing Brands to Harness the Value of Attention Metrics Programmatically
The Attention Dimension: How the NBA Uses Attention Metrics to Reimagine Cross-channel Planning & Buying
The Attention Dimension: Why SSPs See Value in Attention Metrics
The Attention Dimension: Why Attention Metrics Are Poised to Become a Top Priority in 2022
The Legacy of a Measurement Business is the Incentives it Creates
Adelaide & MediaCom Win Big at IAB Euro MIXX and Festival of Media Global Awards
Adelaide and Mediahub Launch First-ever Media Attentiveness Training Program
The “Attentive Audience Paradox”
Are You Getting a Fair Deal on Your Media Investment?
Adelaide Hires Former Nielsen Executive Tyler DeTour as Vice President, Sales
The Attention Pathway & How to Measure It
BAM Strategy Partners with Adelaide to Incorporate Outcomes-based Attention Metrics into Media Planning and Buying
Don’t Wait for Perfection When It Comes to Using an Attention Currency
Lucid & Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics
With a Little Help From AU, Coca-Cola And ŠKODA Switzerland vie for Best Crossmedia Campaign of 2021
All About the Outcomes: Proof that High-quality, High-AU Media Drives Better Results From Site Visits to Conversions
Realeyes, Adelaide Introduce New Potential for Advertising Quality Through Creative and Media Attention Data