Ramp97 Names Adelaide Exclusive Attention Measurement Partner to Increase Transparency of Media Quality for Clients
Ramp97 bridges the gap between high-level strategic thinking and the day-to-day implementation of media planning, buying, and optimization. Adelaide measures media quality with AU, an omnichannel metric that evaluates thousands of signals to predict the likelihood of attention to creative. With this partnership, Ramp97 can supply its clients with granular attention insights on all paid media to help them make better media investment decisions.
“Our goals have always been focused on driving greater media effectiveness, cost efficiency, and transparency for brands,” said Brian Leder, President of Ramp97. “In working with Adelaide, we gain an omnichannel understanding of a client’s media investment, allowing us to shift budget to more attentive and impactful placements. This results in significant cost savings that can be invested back into campaigns.”
Early returns for Ramp97 indicate 13x AU variance across placements on different partners. By understanding the quality of a format or placement, advertisers can uncover valuable optimization opportunities to maximize performance and reduce waste.
“We are always looking to work with forward-thinking partners like Ramp97 who understand the need for transparency and data-driven solutions in today’s increasingly fragmented media landscape. We look forward to continuing to support Ramp97 in its mission to help clients drive better outcomes throughout the funnel,” said Marc Guldimann, CEO of Adelaide.
About Ramp97
Ramp97 is a new generation media agency created to bridge a marketplace need for trusted, strategic counsel with seasoned media planning and buying across digital and traditional channels to more effectively deliver on client objectives. Their unique approach is helping brands drive better customer acquisition, brand value, reduce inefficiencies and save money. Ramp97 is headquartered in New York City. For more information, visit www.ramp97.com.
About Adelaide
Adelaide is a leader in the rapidly growing field of evidence-based media quality measurement. Adelaide’s metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates hundreds of signals to predict attention and drive more efficient outcomes. Since 2019, Adelaide has enabled the world’s top brands to understand media quality across their entire media spend and uncover valuable optimization opportunities to reduce waste and drive better results. Named after the global epicenter of evidence-based marketing in southern Australia, Adelaide is headquartered in New York City. For more information, visit www.adelaidemetrics.com.