High-AU, Low Emissions PMPs Now Available in Microsoft Advertising
The path to sustainable advertising just got easier. Microsoft Advertising now offers curated marketplaces using Adelaide attention data and Scope3 emissions data.
High-attention, low emissions PMPs allow advertisers to:
- Purchase high-quality media that drives stronger business impact
- Optimize away from low-performing placements that waste energy
- Decarbonize their programmatic media investment at scale
The Connection Between Attention Metrics and Sustainable Advertising
AU insights encourage advertisers to buy fewer, higher-quality impressions through environmentally responsible supply paths. Scope3 and Adelaide have proven that high-AU media promotes better outcomes for all stakeholders in the media ecosystem.
And the numbers back it up. In a recent study of a major travel brand, high-AU media drove 18% higher conversions and 37% fewer ad selection emissions.
AU-optimized media also generated 7% higher unaided awareness and 14% fewer emissions for an e-commerce giant.
To learn more about PMPs available on Microsoft Advertising’s Curate platform, check out our walk-through video.