Adelaide Insights and News

Attention Insight

A Field Guide to Media Quality Metrics: Viewability, Duration & Outcome-Based Attention

Viewability, duration, and outcome-based attention measure different things. Here's how each works, and which one actually predicts outcomes.

Parsec Launches Adelaide - The First Performance Tool for Brand Marketing

February 10, 2022

Movers & Shakers

February 7, 2022

Why Attention Metrics Are Poised to Become a Top Priority in 2022

February 4, 2022

Strategic Partnership With Adelaide Offers Mediahub Clients a Media Buying Advantage and Promotes Innovation in Media Quality Measurement

January 25, 2022

Kargo and Adelaide Team Up to Deliver Better Media Quality Metrics for Brands and Publishers

Stoppress New Zealand

January 12, 2022

Attention Metrics Bring Positive Incentives for Advertisers and Publishers

December 9, 2021

Brands Get Access to Unique Media Quality Metrics With Kargo and Adelaide Partnership

December 6, 2021

The NBA Increases Tune-In for Live Games by Buying High-Attention CTV Ad Spots

November 4, 2021

Attention, Please!

October 22, 2021

The Most Important Nuance of Attention Metric

October 19, 2021

This Company Says It Can Measure How Much Attention Someone Is Paying to an Ad

October 8, 2021

What's Next in Attention

September 21, 2021

Do I Have Your 'Attention?'