Adelaide Insights and News

November 4, 2026

Adelaide’s AU Ecosystem Reaches 100 Partners With Expansion Into Video Curation

Adelaide’s AU Ecosystem hits 100 partners, adding Cadent VuePlanner, Pixability, Sightly, and Silverpush to bring AU quality measurement to video curation.

Attention Insight

The Attention Dimension: Why SSPs See Value in Attention Metrics

Attention Insight

The Attention Dimension: How the NBA Uses Attention Metrics to Reimagine Cross-channel Planning & Buying

Adelaide and Viant Launch Industry-first Solution Allowing Brands to Harness the Value of Attention Metrics Programmatically

Attention Insight

The Attention Dimension: Why Attention Metrics Are Poised to Become a Top Priority in 2022

Attention Insight

The Legacy of a Measurement Business is the Incentives it Creates

Adelaide & MediaCom Win Big at IAB Euro MIXX and Festival of Media Global Awards

Attention Insight

Adelaide and Mediahub Launch First-ever Media Attentiveness Training Program

Attention Insight

The “Attentive Audience Paradox”

Adelaide Hires Former Nielsen Executive Tyler DeTour as Vice President, Sales

Attention Insight

Are You Getting a Fair Deal on Your Media Investment?

Attention Insight

Adelaide and the ANA on Measuring the Attention Pathway

BAM Strategy Partners with Adelaide to Incorporate Outcomes-based Attention Metrics into Media Planning and Buying

Nielsen Enhances Its Cross-Platform Offering With Attention Metrics From Adelaide

iFIT Boosts Brand Lift 61% by Capitalizing on Attention with Adelaide, Not Cheap Reach

4 Lessons From Haleon on Making Attention Metrics Work in Media Buying

Adelaide Study: Nativo Inventory Outperforms Benchmarks by 40% in AU Scores

Madfest Reports: Auditing Attention, Dell on Turning a Buzzword Into a Benchmark

New Digital Age

Adelaide’s Attention Unit ‘follows Data Science Best Practice’, According to Audit

Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric to Interactive Video

Principal Trading: The Media Buying Villain That Might Actually Be the Hero

Comscore Reveals Differences Between Mythical, Possible Programmatic

Comscore Adds Attention Metrics to Deal IDs

Principal Media in the Age of Attention Metrics

Dozens of Premium Publishers Join Adelaide's New ‘AU Ecosystem’