Adelaide Insights and News

September 15, 2026

Duolingo Launches Attention Guarantees for Advertisers, Powered by Adelaide

Advertisers get a contractual commitment to minimum AU levels across Duolingo's in-app inventory, plus AU reporting alongside campaign delivery metrics.

Duolingo Launches Attention Guarantees for Advertisers, Powered by Adelaide

Using Attention Data To Align Creative and Media Quality

Beyond Viewability and Duration: How To Measure Media Quality Across Display and OLV With AU

Beyond Impressions and GRPs: How To Measure Media Quality Across CTV and Linear TV With AU

The Guardian Launches Attention-Based Packages and Joins Adelaide’s AU Ecosystem

Adelaide Brings Attention-Based Pre-Bid Segments to Amazon DSP, Helping Advertisers Reduce Waste and Prioritize High-Quality Inventory

A Field Guide to Media Quality Metrics: Viewability, Duration & Outcome-Based Attention

Adelaide Releases 2026 Outcomes Guide Showing How Attention Drives Business Outcomes Across 60 Campaigns

Adelaide Joins Index Marketplaces, Bringing Attention-Based Media Quality To Sell-Side Curation

Introducing Custom AU

Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising

Adelaide Appoints Industry Veteran & Streaming Pioneer Peter Naylor to Its Board of Advisors

Nielsen and Adelaide Launch the Industry’s First Unified View of Reach and Media Attention

Attention Measurement Is Progress for Publishers Like The New York Times

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

The VC POV

Adelaide Raises to Build Toward Currency

Adelaide Raises $1.4 Million From Aperiam and Acquires Data Marketplace Rita

Media Buying Briefing: As Sports Enjoys a Moment, Buyers Find New Ways to Get in Via Influencers and CTV

Adelaide Acquires Insights Business Rita Following $1.4 Million Seed Expansion

Media Briefing: News Publishers’ AI Ad Tools Show Positive Lift, but Still Have to Prove Themselves

Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients

Read All About It: How Advertisers Can Seize Attention on the Open Internet

Adelaide Names Research Director

5 Ways Attention Metrics Positively Impact Digital Advertising