Better metrics. Better results.
Viewability, CTR, and VCR can’t tell you what's working.
AU can—across every format and channel.
Meet with an attention expert
Smarter advertising starts with AU
AU is a 0–100 media quality rating that predicts a placement’s ability to capture attention and drive business outcomes.
Built on the media quality signals that matter, it gives advertisers a simple, scalable way to invest in placements that perform.
Want to learn more about how AU drives better results? Read our free attention guides.
Trusted By
How does Adelaide calculate AU scores?
Eye-tracking data
Attention research that shows which placement features matter—guides features selection.
Historical placement data
Past placement attributes linked to results—the inputs we train on.
Historical outcome data
Past results that label and calibrate the model to business outcomes.
In the wild placement data
Live placement attributes sent to the AU model to produce per-placement ratings.
Feature selection
Supervised training & calibration
Inference & ratings
What you can measure
Programmatic integrations
Your media metrics should do more
Most metrics stop at exposure. AU goes further, predicting which placements drive attention and outcomes—so you can stop guessing and start investing with confidence.
Adelaide AU
Duration Metrics
Viewability
Proven to Boost Performance
Works Across All Channels
Integrated With Major DSPs & SSPs
Guides Smarter Media Buying
Informs Strategic Media Planning
Built on Full-Funnel Outcome Data
Award-winning data & measurement
