Press
January 27, 2026
Don’t be a Waldo.
Make smarter media decisions with Attention Metrics
Reaching consumers used to be simple, but now the answer to “What's working?” is unclear. Impression quality is inconsistent, and outcomes are unpredictable.
Adelaide makes it easy to measure omnichannel media quality and drive consistent impact in today's fragmented media landscape.
Trusted by
Move beyond viewability with AU
AU measures media quality more accurately than any other metric, predicting a placement's ability to capture attention and drive business outcomes.
65.2 AU
23.1 AU
51.3 AU
36.2 AU
Compare media across channels with an easy to understand, 0–100 score
Reduce waste and get better results with a machine learning model trained to outcomes
Activate it easily, everywhere–display, OLV, social, CTV and linear, and even podcasts–with programmatic activation available through your favorite DSPs
Your media quality dashboard
Measure
View campaign health and media quality trends at a glance
Analyze
Analyze granular performance data down to the channel, partner, domain, and placement-level
Optimize
Identify clear opportunities to reallocate campaign traffic toward higher-quality inventory
Featured case studies
AU is available everywhere
A metric is only as valuable as it is easy to use. That’s why we’ve made AU available on every popular digital medium, including your favorite programmatic platforms.
AU is the only metric that allows advertisers to draw apples-to-apples media quality comparisons across all channels, formats, and devices.
Award-winning data & measurement
Our work with leading brands like Coca-Cola and Škoda Auto has earned global industry-wide recognition. Partner with Adelaide to launch your next award-worthy campaign.
Adelaide is a founding member of The Attention Council
The Attention Council is a collaboration of advertising professionals, academics, technology vendors, and marketers to develop thought-leadership on advertising and the attention economy.