Adelaide Insights and News

January 20, 2026

Adelaide Releases 2026 Outcomes Guide Showing How Attention Drives Business Outcomes Across 60 Campaigns

Explore the 2026 Outcomes Guide with 60 campaigns across 16 industries, showing how advertisers use attention metrics to boost brand impact, sales, and efficiency.

Adelaide Releases 2026 Outcomes Guide Showing How Attention Drives Business Outcomes Across 60 Campaigns

Bid to Win: How to Unlock the Power of Custom Bidding with Attention Metrics

Debunking DBAMs: Why Advertisers Should Focus on the Probability of Attention Over Duration

The Future of Performance Marketing: Attention-Driven Strategies in a Post-Cookie World

Event Recap: Adelaide’s Attention Metrics Conference With the ANA

How Attention Metrics Can Put Media & the Marketplace Back in the Fast Lane

The Price of Attention: Unpacking the Economics of Media Quality

Adelaide Launches New ‘Center of Attention’ Webinar Series

TripleLift Partners with Adelaide Launching First-Ever Attention-Based Buying Guarantee for CTV

A Risk Model For Media

Teads and Adelaide Partner To Launch High-Attention Omnichannel Private Marketplaces

Visa Collaborates With Adelaide to Increase Media Quality Transparency & Enhance Brand Impact on the Debit Awareness Campaign in Germany

Equativ Partners With Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization Suite

The Attention Dichotomy: How to Distinguish Good Attention From Bad

Why Advertisers Are Excited About Attention Metrics

Attention, Please: How to Shift the Dial on Digital Media’s New Success Metric

The Media Battleground: Linking Attention Metrics to Business Outcomes

How the Attention Challenge Is Evolving: Insights From Sharethrough’s Richard Ottoy

Attention Metrics Work, but There’s a Long Road to Standardization

#58: Quo Vadis ShortCast Series

Quo Vadis Green Shoot AdTech Interviews

CTV Advertising Measurement and Attribution: Challenges and Solutions

News UK Launches Digital Advertising Planning Tool Nucleus Plan

Neural Networks: Solving the Attention Problem in Advertising

From Viewability to Impact: Adelaide's Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns