Financial Services
+97%
Lift in unaided awareness
Get the Guide
The 2026 Outcomes Guide
Get the Guide
Why thousands of marketers come back every year
More than 3,000 media and marketing professionals download the annual Outcomes Guide to see how attention is being used today—what’s changing, what’s working, and where it’s driving results.
The guide has become a trusted resource for teams at every stage of adopting attention, from evaluating it as an outcome-based alternative to legacy metrics to integrating it more deeply into media strategies.
What sets the guide apart
- A clear look at how attention performs in real campaigns
- Actionable takeaways teams can use right away
- Easy navigation—explore all 60 case studies or filter by industry
- A snapshot of how attention has evolved and what’s coming next
Adelaide solves one of the biggest problems brands face today: understanding the quality of the media they are investing in.”
Ron Amram
Sr. Director, Global Media,
Mars
Mars
We look forward to the Outcomes Guide every year. It gives concrete examples of how brands leverage attention metrics, helping us refine our own approach across planning and buying.”
Kalli Chapman
VP, Head of Global Media & Sponsorships,
Prudential Financial
Prudential Financial
Trusted By
Proof, not promises
Adelaide’s omnichannel media quality metric, AU, is trained to predict full-funnel outcomes—from awareness to sales.
The Outcomes Guide brings that connection to life, showing how attention metrics drive superior results across brands, industries, and objectives.
Across campaigns, brands using AU see, on average:
33%
Lift in Upper-Funnel KPIs
53%
Lift in Lower-Funnel KPIs
Unlock the strategies behind results like these:
CPG
+108
Lift in ad recall
Food & Beverage
+121%
Lift in brand favorability
Automotive
+4.6x
Higher conversion rate
Travel
+83%
Higher booking rates
media & Entertainment
+52%
Stronger ROAS
E-Commerce
+6.3x
More revenue per impression
Energy & Utilities
45%
Lower cost per acquisition
Beyond the case studies
In addition to 60 examples of attention in action, the guide includes:
The top 10 ways advertisers use attention metrics today, from planning through activation
15 key shifts shaping attention in 2026, including what’s changed since last year
Dozens of practical strategies and takeaways you can use across channels and KPIs
