Free Guide
2023 Outcomes Guide
This analysis builds upon our first edition of this report released last year and features 38 case studies across 14 industries, detailing how AU measurement and optimization has helped advertisers see an average of 31% upper-funnel and 56% lower-funnel lift.
Individual results include:
- 85% Lift in Familiarity
- 55% Higher Purchase Intent
- 74% More Site Visits
- 61% Higher Unaided Awareness
- 44% Higher Return on Ad Spend
- 38% Higher Tune-in
- 43% Higher Conversion Rate
- 3.4x Higher Sales Conversions
