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Adelaide Welcomes Former Foursquare Executive John Wadsworth-Drake as Vice President of Sales, West and Central

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NEW YORK, UNITED STATES, OCTOBER 24, 2022Adelaide, the leader in attention measurement, expands its presence in the U.S. with the appointment of John Wadsworth-Drake to Vice President, Sales, West and Central. With more than a decade of experience at tech startups, Wadsworth-Drake brings his commitment to client success to Adelaide’s fast-growing sales team. 

Wadsworth-Drake was previously at Foursquare, where he served as RVP of Client Solutions, West and Central. He led several teams responsible for measurement strategies, providing insights for Foursquare’s top partners, and consistently achieving revenue and retention targets. Wadsworth-Drake joined Foursquare after it purchased location insights company, Placed, from Snap Inc. in 2019. As an early Placed employee, Wadworth-Drake contributed to the company’s success by cultivating strong client relationships and delivering superior results.

n his new position at Adelaide as Vice President of Sales, Wadsworth-Drake will play a pivotal role in expanding Adelaide’s footprint in the United States, managing strategic agency and brand partnerships, and generating new business. 

“John’s unique experience gives him insight into what it takes to develop strong client relationships and drive growth. This skill set is essential to the success of our business as Adelaide expands,” said Marc Guldimann, CEO of Adelaide. “With a proven ability to lead teams and a deep understanding of the measurement space, we are confident John will help our clients achieve better advertising outcomes.”

“I'm thrilled to join such an outstanding team at Adelaide that’s committed to providing advertisers with greater control over the quality of the media they buy,” said John Wadsworth-Drake, Vice President of Sales, West and Central, at Adelaide. “Adelaide's AU metric is critical to empowering advertisers to buy more efficient and effective media, and I can’t wait to get started.”

About Adelaide

Adelaide is the leader in the rapidly growing field of attention-based media quality measurement. Adelaide’s metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of signals to predict attention and drive more efficient outcomes. Since 2019, Adelaide has enabled the world’s top brands to understand media quality across their entire media spend and uncover valuable optimization opportunities to reduce waste and drive better results. Named after the global epicenter of evidence-based marketing in southern Australia, Adelaide is headquartered in New York City. For more information, visit

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