Make Smarter Media Decisions with Attention Metrics
Reaching consumers used to be simple, but now the answer to "What's working?" is unclear. Impression quality is inconsistent, and outcomes are unpredictable.
Adelaide makes it easy to measure omnichannel media quality and drive consistent impact in today's fragmented media landscape.
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Move beyond viewability with AU
AU is an omnichannel metric proven to measure media quality more accurately than any existing metric. AU predicts the probability of a placement to capture attention and drive subsequent impact.
Compare media across channels with an easy to understand, 1-100 score
Reduce waste and get even better results with a machine learning model trained to outcomes
Use it everywhere–display, OLV, walled gardens, CTV and LTV, and even podcasts–with programmatic activation available through your favorite DSPs
Your media quality dashboard
Measure
View campaign health and media quality trends at a glance
Analyze
Analyze granular performance data down to the channel, partner, domain, and placement-level
Optimize
Identify clear opportunities to reallocate campaign traffic toward higher-quality inventory
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Featured case studies
National Basketball Association
Key Results:
- Focusing budget on high-AU placements drove 38% higher tune-in for live games
- High-AU media across OLV and display delivered 3x the tune-in of low-AU placements
Colgate Optic White
Key Results:
- High-AU media is correlated to brand outcomes from awareness and consideration to purchase intent
Coca-Cola Schweiz & Österreich
Key Results:
- Coke Zero's AU-based custom algorithm drove 36% higher ad impact and 16% higher ad recall than standard media buying formula
- For Aquarius, AU optimizations delivered 49.5% lift in ad recall and 16% higher recognition vs. media optimized with qCPM data
Product Lift for AB InBev
Key Results:
- Product awareness increased 38% from low- to higher-AU media while brand awareness increased 4.6%
- Compared to low-AU media, placements with high AU scores delivered 129% higher unaided awareness and 88% lift in familiarity
Audi Switzerland: 2023 Audi RS e-tron GT
Key Results:
- AU-based algorithm achieved a 69% higher conversion rate across Open Exchange inventory
- On both Open Exchange and PMP deals, Audi saw a 60% increase in cumulative conversions
AU is available everywhere
A metric is only as valuable as it is easy to use. That’s why we’ve made AU available on every popular digital medium, including your favorite programmatic platforms.
AU is the only metric that allows advertisers to draw apples-to-apples media quality comparisons across all channels, formats, and devices.
Display
OLV
CTV
Linear
Podcasts
Snapchat
TikTok
YouTube
Learn about attention with our free guides
Master the nuances of Attention Metrics with this collection of free guides from Adelaide and the Association of National Advertisers.
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Award-winning data & measurement
Our work with leading brands like Coca-Cola and Škoda Auto has earned global industry-wide recognition. Partner with Adelaide to launch your next award-worthy campaign.
About us
Adelaide is a founding member of
The Attention Council
The Attention Council is a collaboration of advertising professionals, academics, technology vendors, and marketers to develop thought-leadership on advertising and the attention economy.
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